Hole in One for new brand identity!

LET Golfer Hannah Burke approached FWD to create a new brand boosting identity to help promote herself whilst on the Ladies European Tour. Hannah's recent success includes reaching 19th place on the 2013 ISPS Handa Order of Merit and comments "My ambition now is to reach a top ten place in the 2014 season and I feel I am living my dream."

It has been a rewarding project to see the brand develop for Hannah and to see her new responsive website launch along with seeing the brand come alive on the various marketing pieces produced.

Hannah recently popped into the design studio whilst having some downtime from her hectic schedule where she will be playing in the 'Allianz Ladies Slovak Open' on 19th June.

Fwd:motion wish Hannah continued success and look forward to seeing Hannah fulfill her ambitions. You can find out more about Hannah by visiting the website at www.hannahburkegolf.com

FWD create branding for Arrow ECS 'Juniversity' Campaign

Over the past few weeks, FWD have been working with Arrow ECS on a marketing campaign to promote 'Juniversity'. 

Juniversity is a program held by Arrow ECS to help educate staff about Juniper Networks and train them about business around Juniper, such as Consultation, Sales, Marketing and other technicalities.

The brief was to create a brand that was American University/College based, but emphasizing that 'Geek is the new cool' with people like Mark Zuckerberg owning facebook. And after all, Bill Gates did say, "Be nice to nerds, chances are that you'll be working for them one day." 

Along with the brand creation, FWD sourced items that could carry the brand and tie in with the theme. Items such as Geek Glasses and Yo-Yo's along with the school exercise books, folders and pens.

 On the back of the folder, doodles were illustrated to give the product a more fun and personal feel.

If you have any marketing campaigns scheduled and would like FWD to take a look at it with you, please don't hesitate to get in touch. Take a look at the FWD website.